Infront vacancy search engine

Campaign Leader (m/f/d)


Vacancy details

General information

Reference

2022-467  

Position description

Job title

Campaign Leader (m/f/d)

Contract type

1 = fulltime - unlimited

About the Role

A fully integrated campaign is complex. It comes together around an audience with a great offer and clear benefits. It needs the best content, an inventive always-on media strategy, the right budget, and metric-based oversight to ensure it meets its reputation and demand generation objectives.

A new role, reporting directly to the CMO, the Campaign Leader is central to realizing Infront’s strategy to scale up the marketing function using an always-on digital approach.

 

Role & Responsibilities

  • Design and lead integrated campaigns across content, media, digital, web, social media, and metrics
  • Define the audience, offer, objectives, and investment required for new campaigns working closely with customers, sales, and the product team
  • Use zero-based budgeting techniques to determine the right budget to achieve the target business outcomes
  • Build requirements with content team and great agencies for original research, written, video, infographic, and other content and promo assets to create opinion that resonates with the market
  • Lead a cross-functional team of internal and external experts to define, build, and execute your campaign, aligned to the core Infront brand
  • Align campaign targeting, tactics, and localization with field marketing to ensure consistent results across all campaign countries
  • Monitor and optimize your campaign with the digital, media, and marketing operations functions over time to deliver on the objectives
  • Communicate about your campaign to the whole organization from initial concept, through launch, to final outcomes

Who you are

  • A natural storyteller, you are passionate about looking for new, better ways to engage people, raising the bar for what an integrated campaign can be
  • You have experience working across multiple European cultures and languages, bringing cultural awareness and nuance to drive effectiveness
  • Your strong point of view on what an integrated journey looks like from unaware to consideration drives you to identify new ways to deliver campaign excellence
  • Numbers, data, and metrics inform your decision making across budgeting, spend, optimization, and business outcomes
  • A natural collaborator, you communicate clearly and effectively through both your developed content and personal influence with multiple audiences.

Why join Infront?

Infront is a leading European fintech in the wealth management and trading spaces. Our 3500 customers use our solutions and reliable, real-time data to gather information, build knowledge, and derive insight about market direction and investment opportunities to deliver better results for their clients.

 

Why Infront Marketing?
Under the leadership of our new CMO, we are building a focused, highly skilled team who can work effectively with the business and great agencies to deliver significant reputation and demand generation for Infront. While specializing in one marketing area, you’ll be working daily with other seasoned professionals across the whole marketing lifecycle who are changing the way we go to market through always-on digital, targeted conferences and events, social media, strong martech, and industry leading content.

Position location

Job location

The Netherlands, Amsterdam

Company

Infront Financial Technology B.V. (NL)

Handled by

Last name

Bazgar

Forename

Safina