Infront vacancy search engine

Content Lead (m/f/d)


Vacancy details

General information

Reference

2022-464  

Position description

Job title

Content Lead (m/f/d)

Contract type

1 = fulltime - unlimited

About the Role

Great marketing needs the best content. Content that’s so good that customers would be willing to pay for it. We need to speak the language of our customers; speaking to their real emotional needs.  Having the best content – in research, written, video, animated or other formats – is critical to engaging with our customers.

A new role, reporting directly to the CMO, the Content Lead is key to realizing Infront’s strategy to scale up the marketing function using an always-on digital approach.

 

Role & Responsibilities

  • As part of each campaign team, advise on overall campaign strategy, recommend engaging content options to support campaign objectives aligned with media strategy
  • Partner with Design & Brand to ensure that content is consistent with Infront visual identity, voice, and messaging, and to advise on brand extensions that support advanced content strategies
  • Develop content across the full funnel – top of funnel emotional content for the unaware; middle of funnel content to keep people engaged; bottom of funnel solution content to make them raise their hand
  • Work with the digital and web team to deliver engaging customer journeys on our website
  • Engage our product teams to draw out industry best practice and trends to ensure we’re always building emotionally compelling content messaging
  • Partner with great agencies to develop a wide range of content across research, written, web, infographic, audio, and video ensuring content is on-time, on-budget, and on-quality
  • Define appropriate content metrics and monitor performance to support optimization of campaign and media strategy, driving constant improvement

Who you are

  • A natural storyteller, you are passionate about looking for new, better ways to engage people, raising the bar for every type of content
  • You have experience telling stories in multiple cultures and languages across Europe, able to bring cultural awareness and nuance to drive effectiveness
  • You have a strong point of view on what amazing content looks like at each stage of the customer journey, working internally and externally to identify new forms of content excellence
  • You believe that a great story is a simple one and excel at turning complex topics into easily digested morsels
  • Great agencies who build awesome content are your life blood and you use your skills in identifying, briefing, negotiating, and tracking your agencies to achieve high quality results
  • A natural collaborator, you communicate clearly and effectively through both your developed content and personal influence with multiple audiences
  • You thrive on the number of active projects you have in motion at any time, juggling them and moving between them seamlessly.

Why join Infront?

Infront is a leading European fintech in the wealth management and trading spaces. Our 3500 customers use our solutions and reliable, real-time data to gather information, build knowledge, and derive insight about market direction and investment opportunities to deliver better results for their clients.

 

Why Infront Marketing?


Under the leadership of our new CMO, we are building a focused, highly skilled team who can work effectively with the business and great agencies to deliver significant reputation and demand generation for Infront. While specializing in one marketing area, you’ll be working daily with other seasoned professionals across the whole marketing lifecycle who are changing the way we go to market through always-on digital, targeted conferences and events, social media, strong martech, and industry leading content.

Position location

Job location

The Netherlands, Amsterdam

Company

Infront Financial Technology B.V. (NL)

Handled by

Last name

Bazgar

Forename

Safina