Infront vacancy search engine

Field Marketing Manager, Netherlands + Germany (m/f/d)


Vacancy details

General information

Reference

2022-494  

Position description

Job title

Field Marketing Manager, Netherlands + Germany (m/f/d)

Contract type

1 = fulltime - unlimited

About the Role

Great, innovative marketing can’t happen without a strong, on-the-ground, field marketer to engage directly with customers, sales, and press in the local market. An experienced marketing professional who can deliver integrated marketing campaigns with data centric insights will own and lead the full marketing plans for Netherlands and Germany. The field marketer is both the voice of the local sales teams back to marketing and the voice of marketing into those teams and the local market. With the ability to adapt and inject innovation into our marketing campaigns by being responsive to market conditions and local needs, we expect to tune our campaigns based on data to maximize impact and meet our reputation and demand generation objectives.

An exciting new role to lead and shape marketing, reporting directly to the CMO, the Field Marketing Manager is central to realizing Infront’s strategy to scale up the marketing function in these strategic markets using integrated marketing including an always-on digital approach linked to local in-person activation.

Who you are

In this role you will:

  • Own all in-market in-person activation tactics, recommending appropriate venues, conferences and trade shows, and associations
  • Identify and engage local agencies to support owned and 3rd party events
  • Advise campaign leaders on market activation approaches for the Netherlands and Germany across trade shows, conferences and owned events for integrated campaigns
  • Work with the assigned PR agency to identify and execute on media opportunities in the local markets with local spokespeople
  • Engage directly with customers to build relationships that will support them acting as references in sales cycles, speaking at events, and in press activities
  • Work with local sales teams to help them engage with in-market digital and in-person campaign activities
  • Collaborate with the Head of Digital and Web Marketing Manager on digital and owned media strategies for the Netherlands and German markets
  • Communicate about all marketing activities and local results to the in-market teams

Qualifications
A great Field Marketing Manager should have most of these qualities:

  • A native German speaker with strong writing skills
  • A natural storyteller, you are passionate about looking for new, better ways to engage people, raising the bar for what local market engagement can be
  • You have experience working across multiple European cultures and languages, bringing cultural awareness and nuance to drive effectiveness
  • Your strong point of view on what an integrated journey looks like from unaware to consideration drives you to identify new ways to deliver campaign excellence
  • Numbers, data, and metrics inform your decision making across budgeting, spend, optimization, and business outcomes.

Why join Infront?

Infront is a leading European fintech in the wealth management and trading spaces. Our 3500 customers use our solutions and reliable, real-time data to gather information, build knowledge, and derive insight about market direction and investment opportunities to deliver better results for their clients.

Why Infront Marketing?
Under the leadership of our new CMO, we are building a focused, highly skilled team who can work effectively with the business and great agencies to deliver significant reputation enhancement and demand generation for Infront through innovative integrated marketing campaigns. While focusing on key geographical regions, you’ll be working daily with other seasoned professionals across the whole marketing lifecycle who are changing the way we go to market through always-on digital, targeted conferences and events, social media, strong martech, and industry leading content.

Position location

Job location

The Netherlands, Amsterdam

Company

Infront Financial Technology B.V. (NL)

Handled by

Last name

Zaldumbide Escobio

Forename

Ricardo