Infront vacancy search engine

Head of Digital Marketing (m/f/d)


Vacancy details

General information

Reference

2022-465  

Position description

Job title

Head of Digital Marketing (m/f/d)

Contract type

1 = fulltime - unlimited

About the Role

Digital has altered marketing dramatically and continues to mature and evolve today. The ever-changing landscape requires dedicated focus from a seasoned professional who can balance the technology, platforms, messaging, and audience behavior to deliver great customer experiences.

A new role, reporting directly to the CMO, the Head of Digital Marketing is central to realizing Infront’s strategy to scale up the marketing function using an always-on digital approach.

 

Role & Responsibilities

  • Design and lead digital execution of integrated campaigns across programmatic, content syndication, video bumpers, social, SEM, SEO, and web
  • Collaborate with campaign leaders to build best practice digital into integrated campaigns from early in the design process
  • Optimize execution across digital channels to reach shifting audiences and deliver campaign objectives
  • Deliver best-in-class digital strategies, pushing the envelope by utilizing new techniques, tactics, and the best agencies
  • Use zero-based budgeting techniques to determine the right budget to achieve the target business outcomes
  • Plan and buy all media through our selected media agency across digital, social, and search
  • Monitor all digital channels to achieve benchmark results for cost-per-click, cost-per-response, and cost-per-lead
  • Manage a small team of digital and web experts

Who you are

  • A data-centric approach to marketing, comfortable with a wide range of data and able to derive insight to support fast decision making
  • You have experience working across multiple European cultures and languages, bringing cultural awareness and nuance to drive effectiveness
  • A strong point of view on what great digital looks like when balancing across different mediums and tactics to deliver high reach and frequency
  • A natural collaborator, you communicate clearly and effectively through your personal influence with multiple audiences
  • As a people-first manager, you hire great people, create clear objectives, and support your team to deliver for the business

Why join Infront?

Infront is a leading European fintech in the wealth management and trading spaces. Our 3500 customers use our solutions and reliable, real-time data to gather information, build knowledge, and derive insight about market direction and investment opportunities to deliver better results for their clients.

 

Why Infront Marketing?
Under the leadership of our new CMO, we are building a focused, highly skilled team who can work effectively with the business and great agencies to deliver significant reputation and demand generation for Infront. While specializing in one marketing area, you’ll be working daily with other seasoned professionals across the whole marketing lifecycle who are changing the way we go to market through always-on digital, targeted conferences and events, social media, strong martech, and industry leading content.

Position location

Job location

The Netherlands, Amsterdam

Company

Infront Financial Technology B.V. (NL)

Handled by

Last name

Bazgar

Forename

Safina