Infront vacancy search engine

Web Marketing Manager (m/f/d)


Vacancy details

General information

Reference

2022-492  

Position description

Job title

Web Marketing Manager (m/f/d)

Contract type

1 = fulltime - unlimited

About the Role

Digital has altered marketing dramatically and continues to mature and evolve today, with web and other owned channels at the center of customer communication and engagement. The ever-changing landscape requires dedicated focus from a seasoned professional who can deliver the best customer experience across all our owned media.

A new role, reporting directly to the Head of Digital Marketing, the Web Marketing Manager is central to realizing Infront’s strategy to scale up the marketing function using an always-on digital approach.

 

In this role you will:

  • Take direct responsibility for all our owned media platforms across web and social media, building
    and refining the customer engagement strategy across platforms.
  • Have full ownership of our CMS, built using AEM (Adobe Experience Manager) technology,
    overseeing content management, page builds, UX and on-page engagement metrics.
  • Establish the vision, strategy, and roadmap for our core website, social media pages and associated
    micro-sites.
  • Collaborate with the wider marketing team on content briefs and acquisition strategy, advising on UX and website best practices, translating the marketing vision into beautiful and effective webpages.
  • Optimize execution across owned media to engage audiences and deliver campaign objectives.
  • Deliver best-in-class web strategies, pushing the envelope by utilizing new techniques, tactics, and the best agencies.
  • Monitor all owned media to achieve benchmark results for time-on-site, bounce rates, and content cross-promotion.
  • Ensure the website is compliant with laws and regulations and company guidelines.

Who you are

A great Web Marketing Manager will have many (but not necessarily all) of these qualities:

  • Experience with any CMS tools is a must-have. Previous exposure to AEM solutions and understanding of SEO would be beneficial but not strictly necessary; an understanding of cloud technologies would also be advantageous.
  • Knowledge of web tracking and attribution as well as UI/UX Design and A/B testing.
  • Experience building and leveraging user journey mapping to develop exceptional experiences for different personas.
  • In-depth experience with web analytics tools, such as Google and/or Adobe Analytics.
  • A data-centric approach to marketing, comfortable with a wide range of data and able to derive insight to support fast decision making.
  • A customer-centric design style to engage customers on our owned media.
  • Strong technical skills in the areas of website performance, content delivery, and optimization.
  • You have experience working across multiple European cultures and languages, bringing cultural awareness and nuance to drive effectiveness.
  • A strong point of view on what great digital looks like when balancing across different mediums and tactics to deliver high levels of engagement.
  • A natural collaborator, you communicate clearly and effectively through your personal influence with multiple audiences.

Why join Infront?

Infront is a leading European fintech in the wealth management and trading spaces. Our 3500 customers use our solutions and reliable, real-time data to gather information, build knowledge, and derive insight about market direction and investment opportunities to deliver better results for their clients.

Why Infront Marketing?
 

Under the leadership of our new CMO, we are building a focused, highly skilled team who can work effectively with the business and great agencies to deliver significant reputation enhancement and demand generation for Infront through integrated innovative marketing campaigns. While focusing on key geographical regions, you’ll be working daily with other seasoned professionals across the whole marketing lifecycle who are changing the way we go to market through always-on digital, targeted conferences and events, social media, strong martech, and industry leading content.

 

Position location

Job location

The Netherlands, Amsterdam

Company

Infront Financial Technology B.V. (NL)

Handled by

Last name

Larios Romo

Forename

Miriam